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View DetailsHello, I’m Ishtiaq Khan Parag — Senior Product Designer with 13+ years building complex SaaS platforms, now focused on AI-powered creation tools.
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Hello, I’m Ishtiaq Khan Parag — Senior Product Designer with 13+ years building complex SaaS platforms, now focused on AI-powered creation tools.
Download CV ↓
At Elegant Themes I lead design for Divi — driving product direction, simplifying complex workflows, and improving usability at scale. I partner with product and engineering leadership to turn ambiguous problems into clear, scalable solutions.
Selected work across page builders and mobile apps: Divi 5, SP Page Builder and Google Near Me.
Explore moreNine-plus years leading product design across the Divi ecosystem. I designed the UX and UI of every product below — from the visual builder and Divi 5 to cloud, hosting, AI and agency tools used by more than a million people.
Explore Elegant ThemesThe #1 WordPress theme & visual builder
Design WordPress sites visually and see every change live, no code.
View DetailsThe future of Divi has arrived
A rebuilt Divi with a faster, more flexible builder at its core.
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Save layouts, modules and presets once, reuse them on every site.
View DetailsFast WordPress hosting for Divi
WordPress hosting set up and tuned for running Divi websites.
View DetailsModules, layouts & child themes
Extensions, layouts and child themes made by the Divi community.
View DetailsPriority support + big discounts
Faster support and member discounts across the Divi ecosystem.
View DetailsBuild Divi websites with AI
Write copy, generate images and create code right inside the builder.
View DetailsCollaboration for Divi agencies
Invite teammates, set roles and share assets across projects.
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Describe the site you need in plain words and let the agent build it.
View DetailsWordPress site manager
Manage, update and monitor all your WordPress sites from one dashboard.
View DetailsAligning product direction with user needs. Turning ambiguous problems into clear, scalable solutions, and using data-driven UX strategy to improve feature engagement, adoption and retention.
Reusable UX systems for complex platforms — scalable design systems that keep large products consistent and make development faster.
Simplifying complex workflows and making powerful features more accessible — from visual builders to onboarding flows, across every screen size.
User research, surveys and testing grounded in real usage; accessibility and inclusive design by default. Alongside product work: mentoring junior designers and emerging talent worldwide.
Focused on solving complex product problems, improving full user journeys, and building systems that scale.
Start a projectMultidisciplinary expertise across strategy, design, interaction and the tools that ship it.
What colleagues, managers and teachers say about working with Ishtiaq.
All on LinkedIn“Feels like wizardry in real life”One of the most versatile Product designers I have known personally. He has vast knowledge in several design fields and is a very helpful person who shares his work process and experiences with an open hand. Moreover, watching him creating something feels like wizardry in real life!
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“Research-oriented mindset”I have had a great privilege working with “Ishtiaq” in JoomShaper. He is one best creative designer in his field and has great knowledge and sense on user, clients experience and flow journey in any production grade enterprise solution. Eagerness and dedication to make perfected things more perfect and research oriented working mindset is his greatest forte.
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“An absolute genius as a designer”A perfectionist, loves solving complex issues with a playful and modern design approach. Working with him in a same team is a blessing. One of the best creative person ever I met. He is absolute genius as a designer. Sharp eye on small details and his visual design outstanding. I wish him all the very best in his career.
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“Never hesitates to take a challenge”“Ishtiaq” one of the great designers I saw in my design career. He is very punctual, dedicated & passionate designer. He doesn’t hesitate to take any design challenge. I work with him on some project and I realize that he is aggressive to learn something new. He has a great composition of strong nerve & great sense of humor. He can adjust any kind of design and development team. I wish I could work on some more projects in the near future.
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“Great visual sense”Great visual sense. He creates some amazing user interfaces. Very keen to learn something new. And definitely a team player. And as a person he’s a humorous guy. He’ll keep you laughing and a kind hearted person.
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“Great designer, best mentor”One of the most creative, design loving & decent person I ever met. His amazing personality, attention to details, communication skill & love for the design helps him to bring the best out of any designer whomever he work with. He is a great designer, best mentor & good human being. Working with him is a blessing.
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“A matured person with a fresh mind”Amazing person undoubtedly. Much passionate in everything he loves. Very much positive minded, friendly, well organised, hard working and a great cheerful person. I worked with him about a year in a same team. He is a great learner as well as problem solver. He knows everything well he does. A very matured person with a fresh mind. I always wish him a great future and upcoming days.
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“Highly recommended”Ishtiaq is an incredibly talented and creative designer. He has a very strong work ethic, works very hard, is very dedicated to his work and is very honest. His strengths lie in the ability to listen to customer requirements and design needs and to develop those business requirements into an amazing design. As a technical expert, he knows all the technical tools in depth and is able to quickly learn new tools. I highly recommend Ishtiaq and would be willing to provide a verbal recommendation for him.
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How I work, what I take on, and what to expect before we start.
I lead design for Divi and related products — driving product direction, simplifying complex workflows, and improving usability at scale. My work focuses on product strategy, UX systems and end-to-end user experience, in partnership with product and engineering leadership.
Senior, principal and lead product design roles on large-scale SaaS and creator platforms, plus well-scoped design-system and UX-strategy engagements. I'm open to relocation and to remote work.
User-centered and data-driven: research, surveys and testing first, then cross-functional design sprints with product managers, engineers and stakeholders, and a streamlined dev handoff so delivery stays fast and consistent.
Yes — I'm a Design Mentor on ADPList, helping emerging designers navigate UI/visual design, branding, design operations and product design, and I mentor junior designers on my own team.
I speak and organise across the WordPress community — WordCamp Sylhet (speaker 2023, organiser 2024), WordCamp Vancouver 2023, WordCamp Phoenix 2024 and WordCamp Vienna 2026.
Sylhet, Bangladesh (GMT+6) — Elegant Themes' office is in San Francisco, CA — working remotely with a US-based team for the last nine years.
Three WordCamps, three continents. Talking about how design scales to a million users — and learning from the people who build the web.
Talks on design at scale, plus writing on UX and product design on Medium.
Read on MediumLegal // Privacy
This website is the personal portfolio of Ishtiaq Khan Parag. It exists to show my work and to make it easy to get in touch. I collect as little information as possible, and I never sell it.
This policy covers this portfolio website and any messages you send me through the contact details listed on it. “I”, “me” and “my” mean Ishtiaq Khan Parag; “you” means anyone visiting the site.
You can browse the whole site without telling me who you are. There are no accounts, sign-up forms or payment pages.
I don’t use your information for advertising, and I don’t build profiles about visitors.
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The site links to other services, including LinkedIn, Behance, Dribbble, Instagram, Medium, ADPList, WordPress.org, Elegant Themes and Google Drive (for my CV). When you open one of these links, you leave this site and that service’s own privacy policy applies. Fonts and some page scripts are loaded from public content networks, which may see your IP address as part of delivering the file.
I don’t sell, rent or trade personal information. I only share it if I’m legally required to, or if you ask me to (for example, introducing you to a collaborator).
I keep email conversations only as long as they’re useful for our work together, or until you ask me to delete them.
You can ask me at any time to see, correct or delete the information I hold about you. Just email me and I’ll respond as soon as I can, normally within 30 days.
If this policy changes, I’ll update it here and change the “Last updated” date above.
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hello@ishtiaqkhan.comLegal // Terms
These terms explain how you may use this portfolio website. By browsing the site, you agree to them. If you don’t agree, please don’t use the site.
This website is the personal portfolio of Ishtiaq Khan Parag, a Senior Product Designer. It showcases selected work, talks, writing and recommendations, and offers a way to get in touch.
Unless stated otherwise, the case studies, designs, illustrations, text and layout of this site are © Ishtiaq Khan Parag. You’re welcome to view and share links to them, but please don’t copy, resell or present the work as your own without written permission.
Divi, Elegant Themes, JoomShaper, WordCamp, WordPress, ADPList and other names or logos shown on this site are trademarks of their respective owners. They appear here to describe products I have designed for or worked with, and don’t imply endorsement. Some project work was created as an employee or contractor, and the rights to that work belong to the company concerned.
Event photos are from WordCamps, meetups and community events I took part in. Testimonials are quoted from public LinkedIn recommendations. If you appear in a photo or quote and would like it removed, email me and I’ll take it down.
The site links to other websites and services. I’m not responsible for their content, availability or privacy practices, and a link doesn’t mean I endorse everything on that site.
I do my best to keep the information here accurate and up to date, but the site is provided “as is”. Figures such as user counts and years of experience are approximate and may change over time.
To the extent allowed by law, I’m not liable for any loss or damage arising from your use of this site or from relying on its content.
Any design, consulting or mentoring work we agree on will be covered by a separate written agreement. These terms don’t create a contract for services.
I may update these terms from time to time. The latest version will always be on this page, with the date shown above.
Questions about this page?
hello@ishtiaqkhan.com