Ishtiaq Khan Parag — Product Design Lead
Ishtiaq Khan Parag

Hello, I’m Ishtiaq Khan Parag — Senior Product Designer with 13+ years building complex SaaS platforms, now focused on AI-powered creation tools.
Download CV ↓

Ishtiaq

Hello, I’m Ishtiaq Khan Parag — Senior Product Designer with 13+ years building complex SaaS platforms, now focused on AI-powered creation tools.
Download CV ↓

01 //Scaling UX for 1M+ users
02 //SaaS experience builder
03 //WordCamp speaker
04 //Design mentor
Sys.network // 01[ Who I’ve created with ]// 2013 — now
elegant*themes
DiviVisual Builder
UnflipFounder & CEO
JoomShaperProduct Designer
UINuggetProduct Designer
FrndzITProduct Designer
WordCampGlobal Speaker
ADPListDesign Mentor
Profile // 02[ The practice ]// Craft & philosophy

A Product Design Lead Scaling UX for 1M+ Users. Nine Years Shaping Divi, One of the World’s Most Popular WordPress Visual Builders. Driven by Product Strategy, UX Systems That Scale, and End-to-End User Journeys.

Sylhet, Bangladesh · Remote
■ About — Ishtiaq Khan Parag

At Elegant Themes I lead design for Divi — driving product direction, simplifying complex workflows, and improving usability at scale. I partner with product and engineering leadership to turn ambiguous problems into clear, scalable solutions.

1M+Users reached
13+Years in product
9+Years shaping Divi
3WordCamp talks
  • 01Designed products used by millions worldwide
  • 02Helped scale one of the largest WordPress ecosystems
  • 03Built reusable UX systems for complex platforms
  • 04Postgraduate in UX Design, UT Austin
Get in touch
Curation // 03[ Folio ]// Archive

Selected work across page builders and mobile apps: Divi 5, SP Page Builder and Google Near Me.

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Ecosystem // 04[ Elegant Themes ]// Products I design for

Divi Products
I’ve Designed

Nine-plus years leading product design across the Divi ecosystem. I designed the UX and UI of every product below — from the visual builder and Divi 5 to cloud, hosting, AI and agency tools used by more than a million people.

Explore Elegant Themes

Divi Theme & Builder

The #1 WordPress theme & visual builder

Design WordPress sites visually and see every change live, no code.

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Divi 5Now available

The future of Divi has arrived

A rebuilt Divi with a faster, more flexible builder at its core.

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Divi Cloud

Cloud storage for Divi designers

Save layouts, modules and presets once, reuse them on every site.

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Divi Hosting

Fast WordPress hosting for Divi

WordPress hosting set up and tuned for running Divi websites.

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Divi Marketplace

Modules, layouts & child themes

Extensions, layouts and child themes made by the Divi community.

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Divi VIP

Priority support + big discounts

Faster support and member discounts across the Divi ecosystem.

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Divi AI

Build Divi websites with AI

Write copy, generate images and create code right inside the builder.

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Divi Teams

Collaboration for Divi agencies

Invite teammates, set roles and share assets across projects.

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Divi AI AgentBrand new

Build websites with natural language

Describe the site you need in plain words and let the agent build it.

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Divi Dash

WordPress site manager

Manage, update and monitor all your WordPress sites from one dashboard.

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Capabilities // 05[ Scope ]// Scope — active

Services

Focused on solving complex product problems, improving full user journeys, and building systems that scale.

Start a project
Expertise // 06[ Skills ]// Toolkit — 13+ yrs

Skills &Expertise

Multidisciplinary expertise across strategy, design, interaction and the tools that ship it.

AA ACE OF DIAMONDS

Strategy

  • Product Strategy
  • Product Discovery
  • Design Thinking
  • User Research & Testing
  • Cross-Functional Collaboration
Strategy
AA ACE OF CLUBS

Design

  • User Experience (UX)
  • User Interface (UI)
  • Design Systems
  • Visual & Brand Design
  • Accessibility
Design
AA ACE OF HEARTS

Interaction

  • Prototyping
  • Interaction Design
  • Responsive Design
  • Onboarding Flows
  • Micro-interactions
Interaction
AA ACE OF SPADES

Toolkit

  • Figma
  • Sketch · Adobe XD
  • Webflow
  • Notion · Jira · Trello
  • Miro · Zeplin · GA
  • Claude · ChatGPT · Gemini · Grok
Toolkit
Record // 07[ Outcomes ]// Metrics — realtime

Measured Impact

//
// Years in product design
0+
// Users of products I designed
0M+
// Years shaping Divi
0+
// WordCamps spoken & organised
0+
Record // 08[ Testimonials ]// LinkedIn recommendations

What colleagues, managers and teachers say about working with Ishtiaq.

All on LinkedIn
Aug 2021  //  Same team

“Feels like wizardry in real life”One of the most versatile Product designers I have known personally. He has vast knowledge in several design fields and is a very helpful person who shares his work process and experiences with an open hand. Moreover, watching him creating something feels like wizardry in real life!


Saurav Biswas// Product Design Leader · Robi Axiata & Airtel
”
Jun 2021  //  JoomShaper · different teams

“Research-oriented mindset”I have had a great privilege working with “Ishtiaq” in JoomShaper. He is one best creative designer in his field and has great knowledge and sense on user, clients experience and flow journey in any production grade enterprise solution. Eagerness and dedication to make perfected things more perfect and research oriented working mindset is his greatest forte.


Md Towfiqul A.// Senior Software & DevOps Engineer
”
Oct 2020  //  Same team

“An absolute genius as a designer”A perfectionist, loves solving complex issues with a playful and modern design approach. Working with him in a same team is a blessing. One of the best creative person ever I met. He is absolute genius as a designer. Sharp eye on small details and his visual design outstanding. I wish him all the very best in his career.


Ali Sayed// Strategic UX Designer · SaaS, WordPress & AI
”
Jun 2020  //  Studied together

“Never hesitates to take a challenge”“Ishtiaq” one of the great designers I saw in my design career. He is very punctual, dedicated & passionate designer. He doesn’t hesitate to take any design challenge. I work with him on some project and I realize that he is aggressive to learn something new. He has a great composition of strong nerve & great sense of humor. He can adjust any kind of design and development team. I wish I could work on some more projects in the near future.


Syed Aziz Mostoba// Senior Product Designer · SaaS & Design Systems
”
Mar 2020  //  Same team

“Great visual sense”Great visual sense. He creates some amazing user interfaces. Very keen to learn something new. And definitely a team player. And as a person he’s a humorous guy. He’ll keep you laughing and a kind hearted person.


Tasnim Alom// Senior UX/UI Designer · Axilweb
”
Mar 2020  //  Senior colleague

“Great designer, best mentor”One of the most creative, design loving & decent person I ever met. His amazing personality, attention to details, communication skill & love for the design helps him to bring the best out of any designer whomever he work with. He is a great designer, best mentor & good human being. Working with him is a blessing.


Risat Rajin// Product Designer · AI & SaaS
”
Jan 2020  //  Same team

“A matured person with a fresh mind”Amazing person undoubtedly. Much passionate in everything he loves. Very much positive minded, friendly, well organised, hard working and a great cheerful person. I worked with him about a year in a same team. He is a great learner as well as problem solver. He knows everything well he does. A very matured person with a fresh mind. I always wish him a great future and upcoming days.


Saikat Kumar// UI/UX Designer · Product & Web Design
”
Feb 2019  //  Managed Ishtiaq directly

“Highly recommended”Ishtiaq is an incredibly talented and creative designer. He has a very strong work ethic, works very hard, is very dedicated to his work and is very honest. His strengths lie in the ability to listen to customer requirements and design needs and to develop those business requirements into an amazing design. As a technical expert, he knows all the technical tools in depth and is able to quickly learn new tools. I highly recommend Ishtiaq and would be willing to provide a verbal recommendation for him.


Surja Sen Das Raj// Senior Lead Product Designer · GoDaddy
”
Recognition // 09[ Awards & features ]// Selected

Awards &
Recognition

03Features & honours
Insights // 10[ WordCamp ]// Global speaker

Three WordCamps, three continents. Talking about how design scales to a million users — and learning from the people who build the web.

Talks on design at scale, plus writing on UX and product design on Medium.

Read on Medium